Case Study
Truffles Aesthetics, a medspa in GA, The spa emphasizes natural-looking results and aims to provide a personalized, concierge-style experience with a focus on patient comfort and care. They offer a wide range of aesthetic treatments, including facials, lasers, injectables, and wellness services.
The Problem
Truffles had recent leadership changes that came in with a new vision for growth and ramping up their digital presense. They had over the years spent most of their marketing efforts on more traditional mediums but were ready to invest in reaching patients online.
Our Solution
We crafted a comprehensive digital advertising and SEO strategy aimed at generating appointment leads across walk-in spa, to further strengthen their online authority, we implemented a medical content marketing initiative focused on developing new treatment pages and enhancing the visibility of core services, treatments, and conditions. The integrated program combined SEO, content development, targeted Google Ads campaigns, addressable geofencing, and additional advanced tactics to drive measurable growth.
Key Strategies Included:
Digital Advertising:
Executed a multi-channel advertising strategy leveraging Google Ads, Social Media Ads, Display Ads, and Geofencing to target individuals actively seeking spa services, wellness treatments, and beauty therapies, while also retargeting previous website visitors to boost appointment bookings.
SEO Overhaul:
Optimized the website’s technical structure, revamped service pages for key offerings like massages, facials, and body treatments, and expanded treatment-specific content (e.g., “ signature facials, B12 injections, microdermabrasion”) to improve organic search visibility and rankings.
Content Strategy Development:
Built and scaled a comprehensive content ecosystem around spa and wellness services, positioning the spa as a trusted expert while attracting high-intent traffic and improving engagement through educational blogs, service guides, and seasonal treatment promotions.
Major Impact
The results from our paid advertising and SEO initiatives were outstanding over the first 4 months. Through targeted digital ad campaigns, we successfully generated patient appointments at a cost of just $9 per lead, while organic search traffic to the website surged by 82%.
Ad Conversion
834% increase in Ad Conversions.
Leads
73% Increase in Organic Website
Cost Per Lead
$9 Cost Per Lead
$ conversion
70% Decrease in cost per conversion
Marketing Analytics Dashboard
Provided real-time, transparent access to marketing performance data, allowing for agile decision-making and continuous optimization.
The key to optimizing and improving an amazing healthcare marketing strategy starts with access to the right data and constantly evaluating and improving with that data. Just like all of our clients, truffles has access to their real-time data so we can work together, as a team, to continue to refine, improve and grow their spa business.
