Case Study
Orthopedic Health of Kansas City
Orthopedic Health of Kansas City has been a trusted provider of orthopedic care, sports medicine, and joint reconstruction for over 72 years. As one of the oldest and most respected orthopedic practices in Missouri, their commitment to excellence and patient-centered care continues to lead the region in orthopedic innovation and expertise.
The Problem
Following a recent rebrand and relocation of a major clinic, Orthopedic Health of Kansas City needed to increase visibility for key services, including specialized surgeries and walk-in orthopedic urgent care. Despite their reputation, their digital presence had untapped potential particularly in search rankings and online patient acquisition.
Our Solution
We launched a comprehensive digital marketing strategy that combined both SEO and paid advertising to drive real-time patient appointments and improve visibility for high-value services.
Key Strategies Included:
Digital Advertising:
Implemented a multi-channel ad strategy focused on Google Ads, Social Media Ads, Display Ads, and Geofencing to target patients actively searching for orthopedic care and retarget website visitors.
Medical SEO Overhaul:
Optimized website structure, revamped location and urgent care pages, and built out treatment-specific content (e.g., “herniated disc treatment” and “frozen shoulder specialist”) to improve organic search rankings.
Content Strategy Development:
Created and expanded a robust content infrastructure around subspecialty services to enhance search engine visibility and attract high-intent traffic.
Major Impact
The paid advertising results for the walk in clinic and the SEO growth were amazing year over year. There was a 57% increase in organic search traffic, a 582% increase in ad conversions and an 85% decrease in the cost of those conversions.
Ad Conversion
582% increase in Ad Conversions.
Leads
53% Increase in Organic Website
Cost Per Lead
10$ Cost Per Patient Ad Lead
$ conversion
85% Decrease in cost per conversion
Marketing Analytics Dashboard
Provided real-time, transparent access to marketing performance data, allowing for agile decision-making and continuous optimization.
The walk-in clinic and targeted treatment campaigns saw a significant boost in visibility and patient leads, driving measurable ROI across channels.
Orthopedic Health of Kansas City’s digital transformation demonstrates the power of a unified marketing approach. By combining deep industry expertise with a data-driven strategy, One of Missouri’s most established orthopedic groups grow their patient base and elevate their online presence ensuring their legacy of care continues strong into the future.
